Healthy Food

Climate change is already impacting agriculture through increases in extreme events in the last decades, namely droughts, flooding, and temperature increase. Climate change is also expected to affect fisheries in the Black Sea as sea surface temperatures increase and put pressure on organisms, changing migratory patterns, inducing adaptation behavior, and potentially reducing fish stocks. These events can change productivity, growing

season, agro-phenology, crop yields, spread of pests and diseases, livestock at risk of heat stress, soil aridity and salinization. Impacts of climate changes will be different across regions, existing socioeconomic conditions, and the structure of each farm.

According to the Climate Risk Profile: Bulgaria (2021), adaptation options for Bulgaria’s agriculture sector should be undertaken by the Ministry of Agriculture, Forestry and

Fisheries in collaboration with all other relevant ministries, government organizations, and main stakeholders. At the same time, the policy should be consistent with EU and international policies and commitments. Efforts can be undertaken to improve agricultural productivity such and adjusting timing of farm operations, planting and sowing dates to better adjust to projected changing seasonality. Crop yields and productivity could be improved by developing sustainable irrigation technologies and improved management of existing woodlots, hedgerows and woody buffer strips around agricultural land. Improved water management and water rationalization practices can be used for livestock as well as improvements to livestock cooling and ventilation systems.

Your challenge:

Think about a series of coordinated digital marketing activities which addresses at least one of the following goals provided by WWF:

Plan ahead and buy only what you need

Going to the store without a plan or on an empty stomach can lead to buying more than we need. To keep your kitchen on track, try to eat leftovers, think of meals you might eat out, and avoid unnecessary purchases by planning your grocery list ahead of time.

Use your freezer

While there are plenty of benefits to eating fresh food, frozen foods can be just as nutritious. They also stay edible for much longer. A lot of seafood, for example, is frozen before it reaches your supermarket and then thawed and put on display. That means it will only stay fresh for a few days. By buying frozen seafood, you can extend the shelf life of the product considerably. Cooking and freezing food—especially produce—before it goes bad is a great way to avoid having to toss it.

Be creative with leftovers

Before you shop, use the food you already have. Websites like Big Oven, Supercook, and MyFridgeFood allow you to search for recipes based on ingredients already in your kitchen. You can also use apps like Epicurious and Allrecipes to make the most of what’s in your fridge and pantry.

Blend, bake, or boil

Fruits and vegetables that are beyond ripe may not look pretty, but that doesn’t mean they can’t still taste delicious in recipes. Try using your wilting, browning, or imperfect produce to make sweet smoothies, bread, jams, sauces, or soup stocks.

*Source: Climate Risk Profile: Bulgaria (2021): The World Bank Group.